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In a crowded ecommerce landscape where digital advertising costs continue to climb, brands are looking for smarter, more efficient ways to connect with customers. Trendii, a contextual AI commerce platform, is helping retailers do exactly that by transforming editorial inspiration into measurable sales.
Aaron Woolf, founder and CEO of Trendii, recently shared these insights on the eCommerce Australia Podcast, discussing how the platform is changing the way consumers discover and shop for products online.
Trendii’s platform utilises advanced computer vision and recommendation AI to match retailer product feeds with lifestyle content on premium publisher websites, including Elle, Marie Claire, Nine, and more. When a celebrity or influencer appears wearing a style similar to a retailer’s product, Trendii automatically generates a “shop the look” experience that links directly to the retailer’s website.
Unlike social ads or search campaigns, Trendii captures consumers in moments of inspiration. The result is a discovery-based shopping experience that introduces brands to high-intent customers at the perfect time.
“Our goal is to help retailers generate new customers and new traffic,” says Woolf. “We’re not a search business. We’re a discovery business.”
Trendii’s technology is built around three key systems that determine which products appear in each placement:
This multi-layered AI approach ensures that each placement is not only contextually relevant but also revenue-driven.
Trendii works across a range of categories, including fashion, jewellery, footwear, and homewares. One recent success story involved Australian furniture retailer Freedom, which partnered with Trendii to extend its sponsorship of The Block beyond television and into digital content.
Freedom secured a 100% share of voice across all articles related to The Block across Trendii’s publisher network. “We’re only running Freedom products, but the products still have to match what’s in the images,” Woolf explains. “It’s an incredibly effective way of driving customers and awareness.”
Because Trendii focuses on discovery rather than search, most shoppers who click through are new to the brand. “On average, 85% of the traffic we send to retailers is new customer traffic,” says Woolf. “That’s something retailers find extremely valuable, especially when it’s getting harder and more expensive to acquire quality customers through social and search.”
Trendii’s proprietary brand pixel helps retailers track this performance in real time, providing clear attribution across clicks, conversions, and post-click activity. Many brands start on a cost-per-sale (CPA) model and later transition to a cost-per-click (CPC) model once they achieve consistent results and want to scale their traffic volume.
Beyond performance, Trendii’s value lies in the environments where products appear. By placing products in-content across premium publishers, Trendii helps brands establish instant trust with audiences.
“Consumers are discovering brands in spaces they already trust,” Woolf says. “When your product appears next to celebrity or editorial content on a premium site, that association naturally builds credibility.”
Trendii operates with flexibility and transparency. There are no lock-in agreements or setup fees. “If a campaign isn’t performing, we want to know why and improve the product,” Woolf explains. “Forcing a brand to stay in a contract doesn’t help anyone.”
This client-centric approach has enabled Trendii to grow rapidly. In the past few months alone, the company has added more than 45 new brands across Australia and New Zealand, with rapid expansion underway in the United States and Brazil.
Getting started with Trendii is fast and straightforward. Retailers simply provide their product feed and install the Trendii pixel, which is especially easy for Shopify stores to do. From there, Trendii’s AI does the rest.
“It’s usually a day or so, and away we go,” says Woolf. “Retailers can choose to work with us on CPC, CPA, or CPM depending on their goals and budget.”
For a deeper dive into Trendii’s platform, its AI technology, and the way it is reshaping contextual commerce, listen to Aaron Woolf on the eCommerce Australia Podcast. He discusses examples, client success stories, and the vision behind making any content shoppable. You can find the full episode on Spotify and Apple Podcasts.
Brands interested in exploring contextual commerce media can contact Trendii directly here.
Whether you sell fashion, homewares, or lifestyle products, Trendii helps you turn inspiration into measurable results - connecting your products with high-intent shoppers in trusted environments that drive both engagement and growth.
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